The roots of Noritsu Precision lie in the pure aspiration of our founder, who wished to “bring smiles to people through photography.” During the chaotic postwar period, despite severe power shortages, he independently engineered a breakthrough machine inspired by the mechanics of a waterwheel. This “passion to keep taking on challenges until a solution is found” is the very essence of the perseverance that has been passed down through generations as part of our core DNA.
Today, we stand at a major turning point. Leveraging the technologies we have refined through decades of innovation in the Imaging business, we are boldly expanding into new frontiers, such as pharmacy automation, medical devices, nursing care solutions, and other industrial fields. Our purpose goes beyond simply manufacturing products. We strive to identify the underlying challenges that even our customers may not yet recognize, and to continue providing the vital, indispensable “last piece of the puzzle” for society in niche areas that others hesitate to pursue.
Our newly established mission, “Bringing smiles to people around the world through the power of craftsmanship — now and into the future,” embodies our unwavering commitment to transforming people’s daily lives for the better. To realize this, we aspire to be a vibrant organization where every employee has personal goals and aligns their own passions with the direction of the company. We firmly believe that when each individual’s passion and ambition resonate together, they create a powerful organization capable of astonishing the world. We will continue embracing new challenges to bring smiles to people’s everyday lives around the world.
Go Yoshii
Representative Director, President
Noritsu Precision Co., Ltd.
